Business Drivel, part 16

by Chikashi

We’ve seen many key personnel changes at fashion labels, namely, in the creative director role. There have been many ‘departures’ and replacements, as well as the creative director role effectively being eliminated altogether in rare cases. In other words, the fashion industry has been keeping headhunters quite busy.

A principal of a niche headhunting firm was interviewed by a US broadsheet about the recent turnover in creative directors and said: ‘There is a hunger and a desire within our industry to be relevant, always to the next generation and the next generation… If I were to point to any trends, it would be to achieve that relevance without losing the DNA.’

Was that a damning assessment of how the fashion industry has been operating and hiring in the past? Achieving relevance without losing the DNA is a new trend?

Or, was that a damning assessment of consumers, previously having bought piles of stuff that’s not relevant to them?

Or, was that a case of verbal diarrhoea?

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