I previously wrote about a bemusing email from Air France / KLM. Whilst I was cleaning out my inbox, I found an email that British Airways sent me in the summer. The primary excuse for sending an email to me, I think, was to congratulate me on accumulating enough Avios points (airmiles in BA-speak) to fly between continental Europe and the UK. It was very thoughtful of them to congratulate me for achieving this milestone.
Except I probably have enough miles to do that every week for an entire year.
I don’t think your CRM thingy is working correctly.
p.s., Happy Hallow’een.